Two projects came about from discussions with this client. A single need for a website redesign, in order to lead more traffic to their landing pages, ultimately their forms. Second, their current application used to manage loans, customers, and marketing of services.
- Full website redesign. Rethink how customers flow
- Usability study. Since customer-base is so broad, so what the majority of customers think of a redesign.
- Research app Information Architecture, UI and UX design, and develop new solution.
- New identity system was not part of an original plan, but was proposed to help make their brand more relevant to current consumers.